A Ghaziabad-based retail store, Sharma Home Essentials, approached us with the challenge of increasing their online visibility and driving more organic traffic to their e-commerce website. Despite offering high-quality products at competitive prices, their website struggled to attract significant traffic and convert visitors into customers. The primary goal was to increase organic traffic by 200% within six months, targeting both local and nationwide audiences.
Enhance search engine rankings for targeted keywords.
Increase website traffic through organic search.
Improve user engagement and conversions.
To achieve the ambitious goal of increasing organic traffic, we crafted a multi-faceted SEO strategy tailored to Sharma Home Essentials’ needs:
Identified technical SEO issues hindering website performance.
Evaluated on-page content quality and keyword usage.
Assessed the backlink profile for opportunities and improvements.
Conducted extensive research to identify high-performing keywords relevant to the local retail market.
Focused on long-tail and location-based keywords to attract targeted traffic.
Developed a content plan focusing on product guides, customer FAQs, and local shopping trends.
Integrated keywords seamlessly into blogs, product pages, and meta descriptions.
Optimized the retailer’s Google My Business profile.
Built citations and backlinks from local directories and forums.
Enhanced website speed and mobile responsiveness.
Implemented schema markup for products to improve search result visibility.
Our team executed the strategy for Sharma Home Essentials with precision and monitored performance metrics regularly. Here’s how we rolled out each phase:
Resolved broken links, duplicate content issues, and incorrect redirects.
Improved site architecture by restructuring categories and product pages for better navigation.
Updated meta tags, title tags, and alt texts with primary and secondary keywords.
Created locally optimized landing pages targeting “home essentials in Ghaziabad” and related terms.
Published weekly blog posts addressing customer pain points and product benefits.
Created seasonal promotional content to align with local festivals and events.
Acquired high-quality backlinks through guest blogging and partnerships with relevant local websites.
Monitored and disavowed toxic backlinks to maintain domain authority.
Regularly updated the Google My Business profile with new images, customer reviews, and promotions.
Encouraged satisfied customers to leave positive reviews, boosting local credibility.
Used tools like Google Analytics and SEMrush to measure traffic, bounce rates, and conversion rates.
Conducted bi-weekly meetings with the client to review progress and refine strategies.
Organic Traffic Growth: Achieved a 200% increase in organic traffic within five months, surpassing the original six-month goal.
Keyword Rankings: Improved rankings for 25+ target keywords, with 10 keywords reaching the first page of Google.
Increased Conversions: Online sales grew by 150%, supported by enhanced user experience and targeted traffic.
Enhanced Local Visibility: The retailer became a top result for local search queries like “home essentials in Ghaziabad.”
This Sharma Home Essentials’s case study highlights our ability to deliver tangible results through customized and strategic SEO efforts. Let us help your business achieve similar success!
Get in touch with our expert team today to start your SEO journey.
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